TERMS AND CONDITIONS
SwimbyMoon INC
Effective Date: 07/02/2025
These Terms and Conditions outline the rules and regulations for the use of SwimbyMoon INC’s website, located at www.serenaxmoon.com.
By accessing this website, placing an order, or interacting with our services, you accept these Terms and Conditions in full. Do not continue to use this website if you do not agree to all of the terms stated.
1. Definitions
In these Terms and Conditions:
“Client”, “You”, and “Your” refers to you, the person accessing this website and accepting SwimbyMoon INC’s policies.
“The Company”, “Ourselves”, “We”, “Us”, and “Our” refers to SwimbyMoon INC, (doing business as Serena x Moon), a Florida-based company located at 1300 Brickell Bay Dr #1005, Miami, FL 33131-3384.
By accessing or using this site, you agree to be bound by the terms outlined below, whether interacting with Swimbymoon INC or its branded entity SerenaxMoon
“Parties” refers collectively to both the Client and SwimbyMoon INC, , operating under the brand name SerenaxMoon
These terms refer to our agreement to offer goods/services in exchange for payment in accordance with U.S. law. Any use of the above terminology in singular/plural/capitalization/gender is considered interchangeable.
2. Sales Contract
Orders placed via www.serenaxmoon.com represent an offer to purchase goods. The contract of sale is not complete until you receive an email confirmation that the order has been dispatched.
By placing an order, you confirm that you are at least 18 years old. If you are under 18, you confirm that you have obtained the consent of a parent or legal guardian and the cardholder if using their payment method.
No third party shall have rights under this contract. Only you and SwimbyMoon INC may modify or cancel the agreement.
3. Order Placement
Our website will guide you through the process of placing an order. You are responsible for reviewing and correcting any errors before submitting the final order.
Once an order is placed, you will receive an email acknowledging receipt. This does not constitute order acceptance. Acceptance occurs when we send you a shipping confirmation email (“Dispatch Confirmation”). At that point, a binding contract is formed.
We reserve the right to refuse or cancel an order for any reason, including payment verification or delivery address concerns.
4. Payment
We accept the following forms of payment:
- Major credit/debit cards (Visa, Mastercard, American Express)
- PayPal
- Klarna (Pay in 4 interest-free installments or Pay Later, where available)
All payments are securely processed through third-party payment gateways using PCI-DSS encryption. SwimbyMoon INC does not store your credit card information and does not share customer payment details with any third parties. Charges will appear on your statement as Swimbymoon INC or SerenaxMoon, depending on your payment method and processor.
4A. Klarna Payments
At checkout, you may have the option to pay via Klarna, a third-party financing platform that allows you to split payments into installments. When selecting Klarna as your payment method:
- Klarna may collect personal data such as your contact and order details in order to assess your eligibility.
- Your data will be handled in accordance with Klarna’s Privacy Policy
- Klarna financing is subject to credit approval and is only available to U.S. residents over 18.
Important: Please borrow responsibly. Missing payments may affect your ability to use Klarna and could impact your credit. Make sure you can afford your monthly payments before choosing this option.
All payments are securely processed through third-party payment gateways using PCI-DSS encryption. We do not store your payment details or share them with third parties.
If you choose to use third-party financing options such as Klarna (if available), your personal data (including contact and order details) may be shared with Klarna to determine eligibility. Klarna’s privacy policy governs that data use.
Please borrow responsibly. Financing may affect your credit rating if not paid on time.
5. Pricing & Sales Tax
All prices displayed on our website include applicable U.S. sales tax where required by law. Shipping fees are calculated at checkout based on your location and delivery method.
In the event of a pricing error that is obvious and could have reasonably been recognized by the customer as such, we reserve the right to cancel the order, refund you in full, and recover any goods shipped in error.
6. Shipping & Delivery
Shipping is available to residential addresses within the U.S. and other regions listed on our shipping page. We do not ship to P.O. boxes, freight forwarding addresses, or hotels.
We are not responsible for:
- Delays caused by carriers
- Lost or stolen packages
- Delivery failures due to incorrect address input
If a package is confirmed lost due to carrier error, we may offer a replacement once the issue has been verified and a reasonable waiting period has passed.
You will receive a shipping confirmation with tracking once your order has been dispatched. Please contact customer service promptly for any issues.
All packaging, branding, and communication will reference SerenaxMoon, a brand operated by SwimbyMoon INC..
7. Limitation of Liability
You agree to indemnify and hold harmless SwimbyMoon INC, its officers, employees, and affiliates from any and all claims, liabilities, damages, and expenses arising from your use of our website or products, including legal fees.
To the extent permitted by law, we shall not be liable for:
- Loss of profit, income, or revenue
- Loss of business opportunity or goodwill
- Indirect, incidental, or consequential damages
- Any loss resulting from your failure to follow instructions or reasonable care standards
However, nothing in this section excludes liability for:
- Fraud or fraudulent misrepresentation
- Personal injury caused by our negligence
- Breach of obligations under applicable consumer laws
We are not responsible for damages resulting from the misuse of our products or losses that were unforeseeable, avoidable, or caused by factors outside our control.
8. Force Majeure
We shall not be held liable for any delay or failure in performance resulting from events beyond our reasonable control, including but not limited to:
- Natural disasters (floods, hurricanes, earthquakes)
- Pandemic, epidemic, or public health emergencies
- War, terrorism, riots, or civil unrest
- Labor strikes or transportation delays
- Government actions or legal restrictions
Our obligations are suspended during the Force Majeure event, and we will resume performance as soon as reasonably possible.
9. Returns & Refunds
Please refer to our Returns Policy for details on how to return products.
Generally:
- Returns must be initiated within 14 days of delivery (U.S.) or 30 days (international).
- Items must be unworn, unwashed, and in original packaging with tags.
- Certain items (e.g., swimwear with hygiene liners removed) may not be eligible.
We reserve the right to deny unreasonable or excessive returns.
10. Fraudulent or Excessive Claims
If we suspect fraudulent or abusive behavior—including false claims of non-delivery, tampered items, or repeated returns—we may block or restrict your account and withhold refunds. If your account is blocked but you need to make a legitimate return, contact our customer service team. You will be responsible for return shipping and proof of postage.
11. Governing Law & Jurisdiction
These Terms and Conditions are governed by the laws of the State of Florida and applicable federal laws of the United States.
Any disputes shall be subject to the exclusive jurisdiction of the courts of Miami-Dade County, Florida, unless required otherwise by consumer protection law.
12. Updates & Modifications
We reserve the right to amend these Terms and Conditions at any time. Updated terms will be posted on this page with a new “Effective Date.” Your continued use of the website constitutes your acceptance of any updated terms.
13. Contact Information
If you have questions about these Terms and Conditions, please contact us:
📧 Email: info@serenaxmoon.com
📍 Mailing Address:
SwimbyMoon INC (DBA Serena x Moon)
1300 Brickell Bay Dr #1005
Miami, FL 33131-3384
USA
This Return Policy applies to all purchases made through SerenaxMoon a brand owned and operated by SwimbyMoon INC, and is incorporated by reference into our Terms and Conditions.
RETURN TIMEFRAME
We accept returns for store credit only. Returns must meet the following deadlines:
- U.S. Customers: Items must be returned within 7 days of delivery.
- International Customers: Items must be returned within 14 days of delivery.
Return windows begin on the date your package is marked as delivered by the carrier. Returns initiated outside these windows will not be accepted.
ORIGINAL CONDITION
To be eligible for store credit, all returned items must be:
- In original condition — unworn, unwashed, and undamaged
- Free from stains, makeup, pet hair, deodorant, perfume, or signs of wear
- Returned with all original tags attached, including the security plastic tag that confirms the item has not been worn
- Swimwear must have its hygiene liner fully intact and untampered
- Repackaged securely to prevent damage in transit
Returns that do not meet these criteria will be rejected or subject to a cleaning fee. All items are thoroughly inspected upon return.
Items sold as sets (e.g., two-piece or bundled items) must be returned as a complete set.
NON-RETURNABLE ITEMS
For hygiene and safety reasons, we do not accept returns on:
- Swimwear with removed hygiene liners
- Intimates or underwear
- Face masks
- Hair accessories
- Water bottles or personal-use fitness gear
- Final sale items
These items are not eligible for return, store credit, or exchange.
RETURN OUTCOMES
Approved returns are eligible for store credit only. We do not offer refunds or exchanges.
- Store credit will be issued via a digital gift card sent to your email.
- All returns are subject to a 10% restocking fee, which will be deducted from your store credit total.
- The restocking fee applies per item returned, not per order.
Example: If you return an item purchased for $100, your issued store credit will be $90.
If you're looking to exchange an item, store credit can be used toward a new purchase of your desired item. See our Exchanges section for more details.
EXCHANGES
We currently offer exchanges through our store credit system.
- If you'd like a different size or color of the same item, or a completely new item, simply return your item following our return instructions.
- Once your return is processed, you will receive store credit (minus a 10% restocking fee) via digital gift card.
- You can use that store credit to place a new order for your desired item(s), subject to availability.
We do not hold items for exchange and cannot guarantee availability by the time your return is processed. We recommend placing a new order as soon as your store credit is issued to ensure you get the item you want.
At this time, we do not offer instant exchanges or process exchanges automatically. All exchanges are initiated by you after receiving your store credit.
PROCESSING TIME
Returns are typically processed within 10 business days of being received by our warehouse. Once approved, we’ll notify you via email and issue your store credit.
- Store credit does not expire.
- If your original payment included a gift card, the credit will be returned to that same code first.
RETURN FEES
- Customers are responsible for return shipping.
- We do not offer free returns or prepaid shipping labels.
- Use a trackable shipping method and retain proof of postage.
- SwimbyMoon INC is not responsible for returns lost or damaged in transit.
UNREASONABLE CLAIMS & FAIR USE POLICY
To protect our business and community, we monitor return activity. We may restrict or deny returns or store credit in the event of:
- Excessive or suspicious return behavior
- Worn-and-return abuse
- Misuse of return windows
- False claims or return of incorrect merchandise
In cases of fraudulent activity, we reserve the right to block your account and take legal action if needed.
CUSTOMER RESPONSIBILITY
Until your return is received and inspected, the item remains your responsibility. Ensure it is:
- Packaged securely
- Labeled properly
- Accompanied by tracking and proof of postage
We are not responsible for:
- Mistaken returns
- Items damaged in transit
- Returns outside the allowed timeframe
1) DEFINITION AND INTERPRETATION
1.1 In this Agreement, the following definitions apply:
- "Business Day" means any day other than Saturday, Sunday, or a public holiday in the State of Florida, USA.
- "Company" refers to SwimbyMoon INC, a Florida corporation located at 1300 Brickell Bay Dr Apt 1005, Miami, FL 33131-3384, operating under the brand Serena x Moon.
- "Company Products" means garments, swimwear, and lifestyle items designed, manufactured, or marketed under the Serena x Moon brand.
- "Competing Products" refers to any fashion or lifestyle products that are not Company Products.
- "Competitor" refers to any brand or company offering similar or substitutable products, as identified in the Project Assignment.
- "Fees" refers to the amounts specified in the Project Assignment for services rendered by the Influencer.
- "Influencer Channels" means the social media platforms or online profiles owned or operated by the Influencer, where content will be posted.
- "Influencer Materials" includes all content created by or for the Influencer as part of the services, including but not limited to photos, videos, blog posts, captions, or sound recordings referencing Serena x Moon.
- "Influencer Image Rights" includes the name, image, voice, likeness, biographical information, and personal branding of the Influencer.
- "Serena x Moon" refers to the brand operated by SwimbyMoon INC.
- "Products" means all current and future fashion, swimwear, and lifestyle goods sold by Serena x Moon.
- "Project Assignment" is a written document agreed upon by both parties outlining deliverables, fees, and timeline.
- "Services" means the promotional and marketing work to be performed by the Influencer as defined in a Project Assignment.
- "Term" means the duration of the engagement as specified in the Project Assignment.
1.2 Interpretation rules:
- References to clauses, sections, or parties include their successors and assigns.
- Singular includes plural and vice versa.
- The terms “include,” “including,” and similar words are illustrative, not limiting.
- “Written” or “in writing” includes email and other legible digital formats.
2) ENGAGEMENT
2.1 The Company engages the Influencer to promote its Products as outlined in the Project Assignment. The Influencer agrees to create and distribute content ("Influencer Materials") that align with Serena x Moon’s brand values and standards.
2.2 All Influencer Materials must clearly disclose that they are paid partnerships or sponsored content, in line with FTC and social media advertising guidelines, including:
- Marking posts as “Paid Partnership,” “#ad,” or “Sponsored,” depending on platform requirements.
- Using any platform-specific disclosure tools as applicable.
- Including Company-requested disclosures as stated in the Project Assignment.
3) APPROVAL OF INFLUENCER MATERIALS
3.1 The Influencer must submit all content for approval before posting. The Company reserves final editorial control over brand representation.
3.2 The Influencer must remove any published content upon written request if it misrepresents the brand or violates legal or ethical guidelines.
3.3 Content may not be posted, scheduled, or distributed without prior written approval from the Company.
4) INTELLECTUAL PROPERTY
4.1 The Company retains ownership of all intellectual property in the Serena x Moon brand, including logos, photography, product designs, and campaign content.
4.2 The Influencer is granted a limited, non-transferable license to use brand materials solely for the performance of their services.
4.3 The Influencer grants the Company an exclusive, perpetual, royalty-free license to use all Influencer Materials globally, for any promotional or marketing purposes, with credit where appropriate.
4.4 The Influencer waives all moral rights to the content produced under this agreement and consents to the Company modifying or repurposing such content as needed.
5) FEES AND EXPENSES
5.1 The Company will pay the Influencer the fees listed in the Project Assignment, subject to satisfactory performance of the Services.
5.2 Fees include all content rights, licensing, travel, accommodation, usage, residuals, and production costs.
5.3 Payment will be made within 10 Business Days of receipt of a valid invoice, unless otherwise agreed in writing.
5.4 All fees are inclusive of applicable U.S. sales tax but exclusive of any personal income taxes or reporting obligations. The Influencer is solely responsible for any taxes due.
6) WARRANTIES AND INDEMNITY
The Influencer represents and warrants that:
6.1.1 All content is original and does not infringe third-party rights.
6.1.2 The Influencer has full authority to enter into this agreement.
6.1.3 The content complies with U.S. advertising laws, platform terms, and relevant data protection regulations.
6.1.4 No third-party data is included without proper consent.
6.1.5 The Services will be carried out professionally, punctually, and in good faith.
6.1.6 The Influencer is not in breach of any third-party contract by signing this agreement.
6.1.7 The Influencer will not act in a way that damages the reputation or image of Serena x Moon.
6.1.8 The Influencer agrees not to work with direct competitors during the Term without prior written approval.
6.1.9 The Influencer is responsible for their own tax filings and obligations.
6.1.10 The Influencer agrees not to disclose confidential information about the Company.
Indemnification: The Influencer agrees to indemnify and hold harmless SwimbyMoon INC and Serena x Moon against any and all claims, losses, damages, or legal fees resulting from a breach of this agreement or any misrepresentation.
7) LIMITATION OF LIABILITY
7.1 Nothing in this agreement limits either party's liability for:
- Death or personal injury caused by negligence
- Fraud or fraudulent misrepresentation
- Any liability that cannot be excluded under applicable U.S. law
7.2 Unauthorized use of Serena x Moon intellectual property, trademarks, or content is prohibited and may result in legal action. Infringers may be liable for damages and attorney’s fees.
7.3 Subject to the above:
- The Influencer’s total liability is capped at the total amount of fees received.
- The Company’s total liability to the Influencer is capped at $5,000 USD, unless otherwise stated in writing.
Gift cards can be used multiple times as long as there is a remaining balance. You may also apply more than one gift card to a single order. However, gift cards cannot be used to purchase additional gift cards.
Gift cards apply to your final total — including shipping.
If your purchase was made using both a gift card and a debit/credit card, any applicable refund will be credited to the gift card first.
To redeem, simply enter your original gift card code at checkout on your next order.
All prices displayed include any applicable sales tax (such as VAT or GST) where required by local laws in supported regions.
Prices are shown in USD by default. If you’re shopping from outside the United States, your payment provider or bank may apply currency conversion rates and fees based on your location. The final charge to your account will reflect your local currency and any applicable conversion costs.
We strive for accuracy in every detail — especially pricing. However, in rare cases, an item may be listed incorrectly. If a pricing error is obvious and would reasonably be recognized as such, we reserve the right to cancel the order, issue a full refund, and request return of any items delivered.
We appreciate your understanding and your trust in our process.
PROMOTIONS & DISCOUNTS
Discount Codes
Promotional discount codes are valid on select full-price items only, unless otherwise stated.
Exclusions may apply, including limited collections, capsule collaborations, outlet items, and archive pieces.
Discount codes cannot be combined with other offers, applied retroactively, or used toward the purchase of gift cards.
SMS Marketing Terms
By subscribing to Serena x Moon text notifications, you consent to receive marketing messages related to promotions, product launches, and cart reminders. Message frequency may vary.
To unsubscribe at any time, simply reply STOP to any message. You will receive confirmation of your opt-out and no further messages will be sent unless you re-subscribe.
Standard message and data rates may apply. For help, reply HELP or contact us at info@serenaxmoon.com.
Limited-Time Offers
Select discounts — including promotional offers like 20% off — may require SMS opt-in and apply only to curated styles. Exclusions apply and will be clearly stated.
SwimbyMoon INC (dba Serena x Moon) reserves the right to modify or discontinue any promotional offer at any time without notice.
PRIVACY POLICY
This summary provides a general overview of how we collect, store, and use your personal information at SerenaxMoon, a brand operated by Swimbymoon INC. It is not a complete statement of our privacy practices and should be read in conjunction with the full Privacy Policy.
Data Controller
SwimbyMoon INC
1300 Brickell Bay Dr #1005
Miami, FL 33131-3384
United States
Email: info@serenaxmoon.com
How We Collect Your Information
We collect information when:
- You provide it directly (e.g., by placing an order, signing up for our newsletter, or contacting us)
- You interact with our website (e.g., browsing, clicking, using forms)
- We receive it from third parties (e.g., advertising platforms, analytics tools)
What Information We Collect
We may collect:
- Name and contact details
- Shipping and billing address
- Email and phone number
- IP address and browser/device type
- Geolocation (based on IP)
- Your interactions with our website and emails (e.g., pages viewed, clicks, and time spent)
- Information from cookies and similar tracking technologies
- Company or business name and tax ID (if applicable)
How We Use Your Information
We use your information to:
- Process and fulfill your orders
- Communicate with you (e.g., order updates, support)
- Improve our website, products, and services
- Comply with legal obligations
- Market our products to you (only with consent or where permitted)
- Analyze trends and customer behavior
- Detect and prevent fraud or misuse
Sharing Your Information
We only share your information when necessary to:
- Fulfill orders (e.g., with payment processors, shipping providers)
- Provide services (e.g., email marketing, analytics)
- Meet legal or regulatory obligations
We do not sell your personal information.
How Long We Keep It
We retain your personal information only as long as necessary to fulfill the purposes outlined above, comply with legal obligations (e.g., tax or financial recordkeeping), or until you ask us to delete it, whichever comes first. See our full policy for retention timeframes by data type.
How We Protect Your Information
We use secure technologies and industry best practices to safeguard your information:
- SSL encryption for data transfer
- Secure servers and firewalls
- Restricted internal access on a need-to-know basis
Cookies and Tracking
We use cookies, pixels, and similar technologies for:
- Website functionality
- Analytics and performance tracking
- Marketing and personalization
Please refer to our Cookie Policy for details and opt-out options.
International Transfers
If your data is transferred outside the U.S., we ensure appropriate safeguards are in place, such as third-party compliance with Privacy Shield (or equivalent frameworks) or contractual protections.
Automated Decision-Making and Profiling
We may use tools to deliver personalized experiences or marketing, including:
- Web analytics
- Ad targeting and remarketing
- Behavioral profiling for product recommendations
You will not be subject to decisions based solely on automated processing that have legal or similarly significant effects without your consent.
Your Rights
You have the right to:
- Access and review your personal data
- Request correction or deletion
- Restrict or object to certain uses of your data
- Withdraw consent at any time
- File a complaint with a supervisory authority
To exercise any of these rights, please contact us at info@serenaxmoon.com.
Sensitive Personal Information
We do not knowingly collect sensitive personal data (e.g., health info, religious beliefs, or biometric data). Please do not submit this type of information through our website.
At Serena x Moon, a brand operated by SwimbyMoon INC, we believe in transparent, respectful, and responsible data practices. Below is a breakdown of the information we collect and how it's used when you engage with our website or contact us directly.
Information We Collect When You Visit Our Website
Shopify Web Hosting & Server Logs
Our website is hosted on Shopify, which provides the infrastructure and ecommerce platform for www.serenaxmoon.com. When you visit our website, Shopify may automatically collect certain information about your device and interaction with the site, including:
- Your IP address
- Browser and device type
- Time zone and location
- The pages or products you view
- Search terms
- How you interact with the website (e.g., clicks, time on page, referring URLs)
This information is collected to help us understand how customers use the site, ensure its functionality and security, and improve the overall shopping experience.
For more information, please see Shopify’s official privacy policy here: Shopify Privacy Policy.
Legal Basis: Our legitimate interest in maintaining the security, performance, and usability of our online store.
Cookies and Similar Technologies
We use cookies, pixels, and related tracking technologies for:
- Website functionality
- Analytics and performance
- Advertising and personalization
Shopify also uses cookies and similar tools to deliver services and personalize user experiences. For details on cookies, visit our Cookie Policy and refer to Shopify’s Shopify Cookie Policy.
When You Contact Us
If you email us at info@serenaxmoon.com, we collect your email address and any information contained in your message, including your name or phone number if provided.
Contact Form
When using our website contact form, we collect:
- Your name
- Email address
- IP address
- Any optional details you provide (e.g., phone number or inquiry details)
Messages are processed and stored securely using our third-party customer service provider.
Phone
If you call us, we collect your phone number and any additional details you share during the call. Calls may be recorded for training or quality assurance purposes.
Legal Basis: Our legitimate interest in responding to inquiries and maintaining records.
Newsletter & SMS Sign-Ups
When you opt in to our email newsletter or SMS updates, we collect your:
- Name
- Email address or phone number
This information is managed via third-party providers such as Klaviyo and Twilio. Your data may be stored in the United States. We use tracking technologies in our emails (such as open rate trackers) only with your consent.
Legal Basis: Your explicit consent at sign-up.
Creating an Account
If you register for an account on our website, we collect:
- Name
- IP address
- Billing and shipping addresses
- Optional: phone number, birthday
Legal Basis: Necessary for the performance of a contract.
Placing an Order
When you make a purchase, we collect the following mandatory information:
- Name
- Billing and shipping addresses
- Payment details (processed securely via third-party gateways like PayPal or Afterpay)
Optional fields include your phone number and how you found us. Your payment information is not stored on our servers.
Legal Basis: Contractual obligation to process your order and fulfill our services.
Third-Party Data & Advertising
We may receive information about you from business partners, affiliate platforms, or advertising services. This data may include contact details or engagement analytics.
Legal Basis: Legitimate interest or your explicit consent, depending on context.
Profiling and Automated Decision-Making
We use automated tools to:
- Personalize your website experience
- Deliver ads on platforms like Google or Meta based on your past interaction with our site
These processes do not have a legal or significant impact on you but are used to enhance your customer experience. You can manage this through cookie settings or opt-out tools.
Legal Basis: Your consent (where applicable) or our legitimate interest in improving relevance.
At Serena x Moon, operated by SwimbyMoon INC and hosted on Shopify, we only share your information with trusted third parties to run our business legally and securely. Below are the scenarios in which your data may be disclosed or used beyond our immediate business activities.
Disclosure to Service Providers
We work with select service providers to perform functions necessary to operate our brand. This includes:
- Shopify (ecommerce platform and hosting)
- Zendesk (customer support and inquiries)
- Klaviyo and Twilio (email and SMS marketing)
- Google Analytics and Meta (advertising and analytics)
- Payment processors like PayPal, Klarna, and Adyen
- Shipping and logistics partners such as USPS, UPS, FedEx
- Professional advisors such as legal, tax, and business consultants
We only share information required to perform these functions, and each provider is contractually bound to handle your data securely and in accordance with applicable U.S. privacy laws.
Legal Basis:
- Performance of contract (e.g., order fulfillment)
- Legitimate interests (e.g., analytics and business operations)
- Legal compliance
For more information, visit Shopify’s Privacy Policy.
Klarna
When using Klarna’s payment options, your contact and order information may be shared with Klarna to assess payment eligibility. Klarna processes your data in accordance with its own Privacy Policy.
Analytics & Advertising
We use tools such as Google Analytics and Meta Pixel to:
- Understand site usage patterns
- Serve personalized ads on platforms like Instagram and Facebook
- Improve our marketing strategies
These platforms may collect:
- IP address and device info
- Referring URLs and interactions
You can opt out via:
- Google Opt-Out Tools
- Your browser’s privacy settings
Legal Compliance
We may share personal data to comply with legal obligations or enforce our terms, including:
- Subpoenas, court orders, or law enforcement requests
- Preventing fraud or cybercrime
- Protecting our brand, rights, and customer safety
Business Transfers
In the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred to the successor entity, provided that the recipient agrees to respect your privacy rights.
Professional Services & Contractors
We may disclose your information to U.S.-based professionals and independent contractors when:
- Completing tax filings (e.g., with accountants)
- Seeking legal or strategic advice
- Hiring external developers or marketers under confidentiality agreements
Important Notes
- We do not sell your personal information.
- We share only what’s necessary to fulfill specific tasks.
- You can request a list of third-party service providers handling your data by contacting us at info@serenaxmoon.com, provided you have a legitimate reason.
Our goal is to keep your data safe, your experience seamless, and our compliance thorough with U.S. legal standards, including the California Consumer Privacy Act (CCPA) where applicable.
Last updated: 07/02/2025
Welcome to Serena x Moon! This Privacy Policy explains how SwimbyMoon INC ("we", "us", "our") collects, uses, and shares your personal information when you use our Shopify-powered site and services, and your choices about that information.
1. Personal Information We Collect
Device Information:
Automatically collected via cookies and logs—includes browser type, IP address, time zone, pages viewed, referring URLs, and device IDs.
Order Information:
Information you provide at checkout: name, billing/shipping address, email, phone, and payment details.
Customer Interactions:
Information shared through customer support (e.g., Zendesk), marketing sign-ups (Klaviyo/SMS via Twilio), and surveys.
2. How We Use Your Personal Information
We use your data to:
- Process orders and manage shipping
- Respond to your inquiries and provide support
- Personalize your shopping experience
- Detect and prevent fraud
- Measure and improve our marketing efforts (e.g., via Google Analytics, Facebook/Meta Pixel)
- Fulfill legal and tax obligations
3. Sharing Your Personal Information
We share your info with:
- Shopify (ecommerce platform and hosting)
- Payment processors (PayPal, Klarna, Adyen)—see their privacy policies
- Marketing platforms (Klaviyo, Twilio, Meta, Google Analytics)
- Shipping partners (USPS, UPS, FedEx)
- Third-party service providers (e.g., Zendesk, AWS)
- Professional advisors (accountants, legal consultants), under confidentiality
We do not sell your personal information.
4. Legal and Safety Disclosures
We may disclose data to:
- Comply with legal obligations (e.g., subpoenas, court orders)
- Prevent fraud, abuse, or illegal activity
- Protect the rights, safety, or property of Serena x Moon, our users, or the public
5. Business Transfers
In the event of a sale, merger, or reorganization, your information may be transferred to successor entities, who will continue to be bound by this Privacy Policy.
6. Your Privacy Choices
- Cookies & tracking: You can disable non-essential cookies in your browser or via our cookie banner.
- Marketing: You can opt out of emails via the unsubscribe link and SMS by texting "STOP".
7. Accessing and Controlling Your Data
If you're a U.S. or California resident, you have rights under applicable laws (e.g., CCPA):
- Access, correct, delete your data
- Know what’s collected and shared
- Opt out of “sale” or “sharing” for targeted ads
To exercise your rights, email info@serenaxmoon.com. Please note we may verify your identity before fulfilling requests.
8. Retention
We retain your information as long as necessary to fulfill its purpose, including for legal/tax obligations, fraud prevention, and business analytics.
9. Security
We use industry-standard security measures:
- SSL encryption for data in transit
- Secure storage (Shopify, AWS, payment provider vaults)
- Access controls and regular audits
10. Updates to This Policy
We may update this policy when our practices change. We'll notify you via email or in this store’s footer.
11. Contact Us
If you have questions about this Privacy Policy, please contact us:
SwimbyMoon INC (dba Serena x Moon)
Email: info@serenaxmoon.com
Address: 1300 Brickell Bay Dr # 1005, Miami FL 33131, USA.
COPYRIGHT & TRADEMARK POLICY
This website and its content are the property of SwimbyMoon INC, doing business as Serena x Moon. All rights reserved.
Intellectual Property Notice
Serena x Moon respects intellectual property laws and expects the same of our customers, partners, and website visitors. All content on this site—including but not limited to product designs, brand logos, visual layouts, photography, videos, audio, written copy, color schemes, and styling—is the intellectual property of SwimbyMoon INC or used under appropriate license.
Unauthorized copying, reproduction, distribution, or commercial exploitation of any part of this website is strictly prohibited without our express written consent. You may not transmit, store, reproduce, or publish any material from this site in any other format, website, or electronic retrieval system.
Even if formal copyright or trademark registrations are pending or unregistered, our content is still protected under U.S. copyright and common law. Misuse of Serena x Moon brand assets—such as logos, slogans, product images, marketing copy, or branded content—may result in legal action, including claims for damages, injunctive relief, and recovery of attorney’s fees.
Unauthorized Use
Use of Serena x Moon’s proprietary assets—such as trademarks, copyrighted material, custom imagery, or designs—for commercial purposes, imitation, or affiliation (without permission) is a violation of our rights.
If you believe your own intellectual property rights have been infringed on this website, please contact us immediately:
Email: info@serenaxmoon.com
Mailing Address: SwimbyMoon INC, 1300 Brickell Bay Dr # 1005, Miami, FL 33131-3384
How We Collect Your Information
We collect information when:
- You provide it directly (e.g., by placing an order, signing up for our newsletter, or contacting us)
- You interact with our website (e.g., browsing, clicking, using forms)
- We receive it from third parties (e.g., advertising platforms, analytics tools)
COOKIE POLICY
This Cookie Policy explains what cookies are and how SwimbyMoon INC (“we,” “us,” or “our”), operating the Serena x Moon brand, uses them on www.serenaxmoon.com (“our site”). We encourage you to read this policy in full to understand what data we collect using cookies and how we use that information. By using our site, you agree that we may use cookies as outlined in this policy.
What are cookies?
Cookies are small text files stored in your web browser by a website. They typically contain anonymous information including the website’s name and a unique identifier. These help websites recognize your browser on repeat visits and improve performance and personalization.
What are cookies used for?
Cookies serve many purposes—from enabling site functionality (like shopping carts and logins) to helping us understand how you interact with our website so we can improve your browsing experience. Some cookies are session-based (expire when you close your browser), while others remain for future visits to enhance performance and personalization.
Managing or disabling cookies
You can adjust your browser settings at any time to block or delete cookies. Instructions vary by browser, but can typically be found in the "Privacy" or "Settings" sections. Keep in mind that disabling cookies may limit some features of our website, such as checkout, saved preferences, or account access, and may impact your overall shopping experience.
At Serena x Moon, we use cookies to ensure the best possible shopping experience. The cookies we use generally fall into the following categories:
1. Strictly Necessary Cookies
These cookies are essential for our website to function properly. They allow you to browse the site, access secure areas (like your account or checkout), and use key features. Without these cookies, core services such as placing an order or logging into your account wouldn’t work.
2. Analytics Cookies
Analytics cookies help us understand how visitors interact with our site. They collect aggregated, anonymous data such as:
- Which pages are visited most frequently
- How users navigate through the site
- If any errors occur while browsing
This information helps us improve our website’s performance, usability, and design. We use tools like Google Analytics to gather this data in compliance with privacy laws.
3. Advertising Cookies
These cookies are used to deliver personalized ads based on your interests and browsing behavior. They also help us:
- Limit how often you see an ad
- Measure the effectiveness of ad campaigns
- Show you relevant Serena x Moon content on other websites and social platforms
Advertising cookies may involve third-party services such as Meta (Facebook/Instagram), Google Ads, or TikTok, and your visit to our site may be shared with these advertising partners.